Friday, 06 February 2015 04:47

Motor show offers visitors ticket in the fast lane with Motorola e-ticketing solution

Written by  Motorola
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"With more than 250,000 visitors to the Melbourne show over ten days, Motorola’s mobile and wireless system let us process more than 3,000 tickets an hour. This has reduced queues dramatically," said Wright. "It’s been very robust and we have been particularly happy with how easy it is to use."


Company Overview

The Victorian Automobile Chamber of Commerce (VACC) is a non-profit association operating in the Australian states of Victoria and Tasmania. It aims to represent all motor industry and related businesses, promoting members’ business interests in a fair market place.

Each year VACC manages the organization and ticketing of the annual Melbourne and Brisbane International Motor Shows. The Melbourne Motor Show is the largest indoor event held in Victoria, and since 1996 has been hosted at the Melbourne Exhibition Centre. It occupies the full 30,000 square metre centre and the 8,000 square metre concourse. On average, more than a quarter of a million patrons visit the show each year.


The Challenge: Outdated, manual and time-consuming ticketing process

Tickets for the motor shows have traditionally been purchased and processed manually. Patrons would arrive at the event, queue to purchase tickets, and then queue again to enter the venue. VACC had no way of capturing ticket data, such as the type of tickets purchased or what time of day tickets were processed.

VACC wanted a solution that could improve the experience for patrons through reduced queuing time and one which would provide tangible and accurate data about ticket usage. Peter Wright, IT manager of VACC said, "Due to the enormous volume of people that pass through our doors, VACC wanted to fast track attendees into the event wherever possible.


"We were also keen to get an insight into our customer demographics and behaviour, such as how many family and/or concession tickets are purchased for certain times and days, and what times people attend the event."


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